{"id":823,"date":"2026-03-20T15:35:13","date_gmt":"2026-03-20T08:35:13","guid":{"rendered":"https:\/\/bytemedia.vn\/bytemedianew\/?post_type=xcency_portfolio&p=823"},"modified":"2026-03-20T16:03:14","modified_gmt":"2026-03-20T09:03:14","slug":"kfc-vietnam","status":"publish","type":"xcency_portfolio","link":"https:\/\/bytemedia.vn\/index.php\/portfolio\/kfc-vietnam\/","title":{"rendered":"KFC Vietnam"},"content":{"rendered":"\t\t
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KFC VIETNAM: TI\u00caN PHONG \"CH\u1ed0T \u0110\u01a0N\u201d G\u00c0 R\u00c1N TR\u00caN S\u00c2N CH\u01a0I TIKTOK SHOP<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
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KFC l\u00e0 th\u01b0\u01a1ng hi\u1ec7u g\u00e0 r\u00e1n mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng to\u00e0n c\u1ea7u v\u1edbi h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng ph\u1ee7 kh\u1eafp Vi\u1ec7t Nam. Tuy nhi\u00ean, tr\u01b0\u1edbc l\u00e0n s\u00f3ng mua s\u1eafm k\u1ebft h\u1ee3p gi\u1ea3i tr\u00ed (Shoppertainment) \u0111ang b\u00f9ng n\u1ed5, KFC Vietnam kh\u00f4ng mu\u1ed1n d\u1eebng l\u1ea1i \u1edf c\u00e1c \u1ee9ng d\u1ee5ng giao h\u00e0ng truy\u1ec1n th\u1ed1ng.<\/span><\/p>

Th\u00e1ch th\u1ee9c \u0111\u1eb7t ra cho Byte Media l\u00e0 \u0111\u01b0a KFC tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf ti\u00ean phong v\u1eadn h\u00e0nh m\u00f4 h\u00ecnh \"Livestream - Giao h\u00e0ng nhanh\u201d tr\u00ean TikTok Shop. M\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 qu\u1ea3ng b\u00e1, m\u00e0 c\u00f2n l\u00e0 bi\u1ebfn TikTok th\u00e0nh m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng chi\u1ebfn l\u01b0\u1ee3c, n\u01a1i th\u1ef1c kh\u00e1ch c\u00f3 th\u1ec3 \u0111\u1eb7t m\u00f3n v\u00e0 nh\u1eadn g\u00e0 n\u00f3ng h\u1ed5i ch\u1ec9 trong t\u00edch t\u1eafc.<\/span><\/p>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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C\u00e2u chuy\u1ec7n chi\u1ebfn d\u1ecbch<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
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Byte ti\u1ebfp c\u1eadn d\u1ef1 \u00e1n v\u1edbi t\u01b0 duy: \"G\u00e0 ph\u1ea3i n\u00f3ng, n\u1ed9i dung ph\u1ea3i gi\u00f2n\u201d. Ch\u00fang t\u00f4i kh\u00f4ng ch\u1ec9 b\u00e1n nh\u1eefng ph\u1ea7n combo g\u00e0 r\u00e1n, m\u00e0 b\u00e1n m\u1ed9t s\u1ef1 tr\u1ea3i nghi\u1ec7m ti\u1ec7n l\u1ee3i t\u1ed1i \u0111a cho th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng \"kh\u00f4ng th\u00edch ch\u1edd \u0111\u1ee3i\u201d.<\/span><\/p>

Thay v\u00ec nh\u1eefng h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o t\u0129nh, Byte \u0111\u01b0a kh\u00f4ng gian b\u1ebfp v\u00e0 h\u01b0\u01a1ng v\u1ecb quy\u1ebfn r\u0169 c\u1ee7a KFC l\u00ean m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i qua nh\u1eefng phi\u00ean Livestream tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng. C\u00e2u chuy\u1ec7n v\u1ec1 \"v\u1ecb ngon kh\u00f3 c\u01b0\u1ee1ng\u201d \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i s\u1ed1ng \u0111\u1ed9ng, khi\u1ebfn kh\u00e1ch h\u00e0ng t\u1eeb vi\u1ec7c l\u01b0\u1edbt gi\u1ea3i tr\u00ed sang tr\u1ea1ng th\u00e1i \"th\u00e8m\u201d v\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t h\u00e0ng ngay l\u1eadp t\u1ee9c. \u0110\u00e2y l\u00e0 h\u00e0nh tr\u00ecnh \u0111\u01b0a th\u1ef1c \u0111\u01a1n c\u1ee7a KFC t\u1eeb nh\u1eefng c\u1eeda h\u00e0ng hi\u1ec7n h\u1eefu len l\u1ecfi v\u00e0o t\u1eebng kho\u1ea3nh kh\u1eafc gi\u1ea3i tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Th\u00f4ng Tin Chung<\/h4>\r\n\r\n
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  • D\u1ef1 \u00c1n: <\/strong>Ra m\u1eaft k\u00eanh b\u00e1n h\u00e0ng\u00a0<\/li>
  • Kh\u00e1ch h\u00e0ng:<\/strong> KFC Vietnam<\/li>
  • N\u0103m tri\u1ec3n khai: <\/strong>2024 - 2025<\/li>
  • N\u1ec1n t\u1ea3ng: <\/strong>TikTok<\/li><\/ul> <\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Ph\u01b0\u01a1ng h\u01b0\u1edbng tri\u1ec3n khai<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
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    \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng m\u1edbi \u0111\u1ea7y s\u1ee9c m\u1ea1nh, Byte Media \u0111\u00e3 t\u1eadp trung v\u00e0o l\u1ed9 tr\u00ecnh:<\/span><\/p>

    • X\u00e2y d\u1ef1ng s\u1ef1 hi\u1ec7n di\u1ec7n: Ra m\u1eaft v\u00e0 chu\u1ea9n h\u00f3a k\u00eanh TikTok KFC Vietnam, thu h\u00fat t\u1ec7p kh\u00e1ch h\u00e0ng tr\u1ebb v\u1ed1n l\u00e0 \"fan c\u1ee9ng\" c\u1ee7a g\u00e0 r\u00e1n.<\/span><\/li>
    • T\u1ed1i \u01b0u h\u00f3a h\u00e0nh tr\u00ecnh mua s\u1eafm: Thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh t\u1eeb l\u00fac kh\u00e1ch h\u00e0ng xem Live \u0111\u1ebfn khi \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn v\u00e0 giao \u0111i, \u0111\u1ea3m b\u1ea3o t\u00ednh nhanh ch\u00f3ng v\u00e0 \u0111\u1ed3ng b\u1ed9.<\/span><\/li>
    • K\u1ebft n\u1ed1i c\u1ed9ng \u0111\u1ed3ng: Duy tr\u00ec nh\u1ecbp \u0111\u1ed9 hi\u1ec3n th\u1ecb th\u00f4ng qua c\u00e1c video ng\u1eafn s\u00e1ng t\u1ea1o v\u00e0 c\u00e1c phi\u00ean Livestream \u0111\u1ecbnh k\u1ef3, bi\u1ebfn vi\u1ec7c xem KFC tr\u00ean TikTok tr\u1edf th\u00e0nh m\u1ed9t th\u00f3i quen h\u1eb1ng ng\u00e0y.<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Gi\u1ea3i ph\u00e1p v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e3 \u00e1p d\u1ee5ng<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
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      Byte Media \u0111\u00e3 tri\u1ec3n khai b\u1ed9 gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 th\u1ef1c thi:<\/span><\/p>

      • Livestream Operations: V\u1eadn h\u00e0nh chuy\u00ean nghi\u1ec7p c\u00e1c phi\u00ean Live, \u0111i\u1ec1u ph\u1ed1i k\u1ecbch b\u1ea3n t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem v\u00e0 th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 ch\u1ed1t \u0111\u01a1n (conversion rate).<\/span><\/li>
      • H\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u (LSA - VSA - PSA):
        • LSA (Live Shopping Ads): K\u00e9o ng\u01b0\u1eddi d\u00f9ng tr\u1ef1c ti\u1ebfp v\u00e0o phi\u00ean Livestream \u0111ang di\u1ec5n ra.<\/span><\/li>
        • VSA (Video Shopping Ads): G\u1eafn gi\u1ecf h\u00e0ng v\u00e0o c\u00e1c video ng\u1eafn xu h\u01b0\u1edbng.<\/span><\/li>
        • PSA (Product Shopping Ads): T\u0103ng c\u01b0\u1eddng hi\u1ec3n th\u1ecb s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c v\u1ecb tr\u00ed t\u00ecm ki\u1ebfm v\u00e0 tab c\u1eeda h\u00e0ng tr\u00ean TikTok.<\/span><\/li><\/ul><\/li>
        • Performance & Branding: K\u1ebft h\u1ee3p gi\u1eefa vi\u1ec7c lan t\u1ecfa nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Reach) v\u00e0 theo s\u00e1t c\u00e1c ch\u1ec9 s\u1ed1 t\u0103ng tr\u01b0\u1edfng (Followers, GMV).<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          K\u1ebft qu\u1ea3<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
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          S\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa KFC Vietnam v\u00e0 Byte Media \u0111\u00e3 t\u1ea1o n\u00ean nh\u1eefng c\u1ed9t m\u1ed1c \u1ea5n t\u01b0\u1ee3ng tr\u00ean th\u1ecb tr\u01b0\u1eddng Social Commerce:<\/span><\/p>

          • \u0110\u1ea1t 185% m\u1ee5c ti\u00eau doanh thu (GMV Target): V\u01b0\u1ee3t xa k\u1ef3 v\u1ecdng ban \u0111\u1ea7u v\u1ec1 m\u1ed9t k\u00eanh b\u00e1n h\u00e0ng m\u1edbi.<\/span><\/li>
          • Ch\u1ec9 s\u1ed1 ROAS \u0111\u1ea1t 16.6: M\u1ed9t con s\u1ed1 c\u1ef1c k\u1ef3 hi\u1ec7u qu\u1ea3 trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed qu\u1ea3ng c\u00e1o (1 \u0111\u1ed3ng b\u1ecf ra mang v\u1ec1 h\u01a1n 16 \u0111\u1ed3ng doanh thu).<\/span><\/li>
          • 1,9K l\u01b0\u1ee3t xem c\u00f9ng l\u00fac (Peak View): Kh\u1eb3ng \u0111\u1ecbnh s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd c\u1ee7a c\u00e1c phi\u00ean Livestream KFC.<\/span><\/li>
          • M\u1edf r\u1ed9ng th\u00e0nh c\u00f4ng k\u00eanh b\u00e1n h\u00e0ng m\u1edbi: Kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf ti\u00ean phong c\u1ee7a KFC trong vi\u1ec7c k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng qua n\u1ec1n t\u1ea3ng TikTok.<\/span><\/li><\/ul>

            D\u1ef1 \u00e1n n\u00e0y l\u00e0 minh ch\u1ee9ng cho n\u0103ng l\u1ef1c c\u1ee7a <\/span>Byte Media trong vi\u1ec7c \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf, kh\u00f4ng ch\u1ec9 \u0111\u1ec3 l\u00e0m th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n \u0111\u1ec3 th\u1ef1c s\u1ef1 t\u1ea1o ra s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 v\u1ec1 doanh thu tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng s\u1ed1 hi\u1ec7n \u0111\u1ea1i.<\/span><\/p>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","xcency_portfolio_cat":[79,78,80],"xcency_portfolio_tag":[84,86,90,88,112,93],"class_list":["post-823","xcency_portfolio","type-xcency_portfolio","status-publish","hentry","xcency_portfolio_cat-branding","xcency_portfolio_cat-performance","xcency_portfolio_cat-production","xcency_portfolio_tag-livestream-ban-hang","xcency_portfolio_tag-performance-marketing","xcency_portfolio_tag-roas","xcency_portfolio_tag-social-commerce","xcency_portfolio_tag-tiktok-shop-ra-mat-kenh","xcency_portfolio_tag-video-ngan"],"_links":{"self":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio\/823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio"}],"about":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/types\/xcency_portfolio"}],"version-history":[{"count":11,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio\/823\/revisions"}],"predecessor-version":[{"id":848,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio\/823\/revisions\/848"}],"wp:attachment":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/media?parent=823"}],"wp:term":[{"taxonomy":"xcency_portfolio_cat","embeddable":true,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio_cat?post=823"},{"taxonomy":"xcency_portfolio_tag","embeddable":true,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio_tag?post=823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}