{"id":814,"date":"2026-03-20T15:20:26","date_gmt":"2026-03-20T08:20:26","guid":{"rendered":"https:\/\/bytemedia.vn\/bytemedianew\/?post_type=xcency_portfolio&p=814"},"modified":"2026-03-20T15:32:05","modified_gmt":"2026-03-20T08:32:05","slug":"starbucks-viet-nam","status":"publish","type":"xcency_portfolio","link":"https:\/\/bytemedia.vn\/index.php\/portfolio\/starbucks-viet-nam\/","title":{"rendered":"Starbucks Vi\u1ec7t Nam"},"content":{"rendered":"\t\t
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STARBUCKS VIETNAM - \u0110\u01afA B\u1ed8 S\u01afU T\u1eacP LY \"ICONIC\u201d CHINH PH\u1ee4C \u0110\u01af\u1edcNG \u0110UA TIKTOK SHOP<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
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Starbucks Vietnam kh\u00f4ng ch\u1ec9 n\u1ed5i ti\u1ebfng v\u1edbi c\u00e1c m\u00f3n n\u01b0\u1edbc \u0111\u01b0\u1ee3c pha ch\u1ebf \u0111\u1eb7c tr\u01b0ng m\u00e0 c\u00f2n s\u1edf h\u1eefu c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi h\u00e2m m\u1ed9 cu\u1ed3ng nhi\u1ec7t c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m Merchandise (ly, b\u00ecnh gi\u1eef nhi\u1ec7t, ph\u1ee5 ki\u1ec7n,...). Tuy nhi\u00ean, tr\u01b0\u1edbc s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a Social Commerce, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n m\u1ed9t b\u01b0\u1edbc \u0111i \u0111\u1ed9t ph\u00e1: <\/span>Thi\u1ebft l\u1eadp k\u00eanh TikTok tr\u1edf th\u00e0nh k\u00eanh b\u00e1n h\u00e0ng chi\u1ebfn l\u01b0\u1ee3c<\/strong>, ho\u1ea1t \u0111\u1ed9ng song song c\u00f9ng h\u1ec7 th\u1ed1ng c\u1eeda h\u00e0ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>

Tuy nhi\u00ean, th\u00e1ch th\u1ee9c \u0111\u1eb7t ra cho Byte Media l\u00e0 l\u00e0m sao truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c tinh th\u1ea7n tinh t\u1ebf v\u00e0 cao c\u1ea5p c\u1ee7a c\u00e1c b\u1ed9 s\u01b0u t\u1eadp Starbucks l\u00ean n\u1ec1n t\u1ea3ng TikTok \u2013 n\u01a1i \u0111\u1ec1 cao t\u00ednh gi\u1ea3i tr\u00ed v\u00e0 t\u1ed1c \u0111\u1ed9 m\u00e0 v\u1eabn \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i v\u00e0 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng s\u1ed1.<\/span><\/p>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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C\u00e2u chuy\u1ec7n chi\u1ebfn d\u1ecbch<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
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Byte x\u00e1c \u0111\u1ecbnh \u0111\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c m\u1edf m\u1ed9t gian h\u00e0ng tr\u1ef1c tuy\u1ebfn, m\u00e0 l\u00e0 h\u00e0nh tr\u00ecnh mang \"v\u0103n h\u00f3a s\u01b0u t\u1ea7m ly\" c\u1ee7a Starbucks l\u00ean kh\u00f4ng gian s\u1ed1. Byte \u0111\u00e3 k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ef1 \u0111\u1ed9c b\u1ea3n v\u00e0 phong c\u00e1ch s\u1ed1ng th\u00f4ng qua nh\u1eefng chi\u1ebfc ly mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng.<\/span><\/p>

Thay v\u00ec ch\u1ec9 b\u00e1n h\u00e0ng thu\u1ea7n t\u00fay, Byte bi\u1ebfn m\u1ed7i s\u1ea3n ph\u1ea9m th\u00e0nh m\u1ed9t m\u00f3n \u0111\u1ed3 th\u1eddi trang, m\u1ed9t tuy\u00ean ng\u00f4n c\u00e1 t\u00ednh c\u1ee7a th\u1ebf h\u1ec7 ng\u01b0\u1eddi d\u00f9ng s\u1ed1. D\u1ef1 \u00e1n \u0111\u00e3 tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i gi\u00fap nh\u1eefng b\u1ed9 s\u01b0u t\u1eadp c\u1ee7a Starbucks ti\u1ebfp c\u1eadn v\u00e0 \"g\u00e2y b\u00e3o\" ngay tr\u00ean m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t.<\/span><\/p>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Th\u00f4ng Tin Chung<\/h4>\r\n\r\n
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  • D\u1ef1 \u00c1n: <\/strong>Ra m\u1eaft k\u00eanh TikTok<\/li>
  • Kh\u00e1ch h\u00e0ng: <\/strong>Starbucks Vietnam<\/li>
  • N\u0103m tri\u1ec3n khai: <\/strong>2023<\/li>
  • N\u1ec1n t\u1ea3ng: <\/strong>TikTok, Facebook<\/li><\/ul> <\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Ph\u01b0\u01a1ng h\u01b0\u1edbng tri\u1ec3n khai<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
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    \u0110\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a b\u00e0i to\u00e1n c\u1ee7a Starbucks, Byte Media \u0111\u00e3 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng th\u1ee9c tri\u1ec3n khai \u0111a \u0111i\u1ec3m:<\/span><\/p>

    • B\u1ea3n \u0111\u1ecba h\u00f3a n\u1ed9i dung:<\/strong> S\u00e1ng t\u1ea1o h\u1ec7 th\u1ed1ng video ng\u1eafn b\u1eaft k\u1ecbp xu h\u01b0\u1edbng nh\u01b0ng v\u1eabn gi\u1eef \u0111\u00fang chu\u1ea9n m\u1ef1c th\u1ea9m m\u1ef9 to\u00e0n c\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>
    • V\u1eadn h\u00e0nh Livestream chuy\u00ean nghi\u1ec7p:<\/strong> X\u00e2y d\u1ef1ng c\u00e1c phi\u00ean Live mang \u0111\u1eadm tinh th\u1ea7n Starbucks \u2013 tinh t\u1ebf, ch\u1ec9n chu v\u00e0 gi\u00e0u c\u1ea3m x\u00fac, t\u1eadp trung t\u1ed1i \u0111a v\u00e0o tr\u1ea3i nghi\u1ec7m th\u1ecb gi\u00e1c c\u1ee7a d\u00f2ng s\u1ea3n ph\u1ea9m ly\/b\u00ecnh.<\/span><\/li><\/ul>

      T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t: K\u1ebft h\u1ee3p qu\u1ea3ng c\u00e1o m\u1ee5c ti\u00eau \u0111\u1ec3 d\u1eabn d\u1eaft h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1eeb vi\u1ec7c y\u00eau th\u00edch n\u1ed9i dung \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m ngay t\u1ea1i TikTok Shop.<\/span><\/p>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Gi\u1ea3i ph\u00e1p v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e3 \u00e1p d\u1ee5ng<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
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      Byte Media tr\u1ef1c ti\u1ebfp th\u1ef1c thi h\u1ec7 sinh th\u00e1i d\u1ecbch v\u1ee5 chuy\u00ean s\u00e2u:<\/span><\/p>

      • Media Strategy & Optimization:<\/strong> L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, t\u1eadp trung v\u00e0o t\u1ec7p kh\u00e1ch h\u00e0ng c\u00f3 s\u1edf th\u00edch s\u01b0u t\u1ea7m v\u00e0 phong c\u00e1ch s\u1ed1ng hi\u1ec7n \u0111\u1ea1i.<\/span><\/li>
      • Livestream Strategy:<\/strong> Thi\u1ebft l\u1eadp quy tr\u00ecnh v\u1eadn h\u00e0nh Livestream t\u1eeb k\u1ecbch b\u1ea3n, k\u1ef9 thu\u1eadt \u0111\u1ebfn \u0111i\u1ec1u ph\u1ed1i, bi\u1ebfn m\u1ed7i phi\u00ean Live th\u00e0nh m\u1ed9t s\u1ef1 ki\u1ec7n ra m\u1eaft b\u1ed9 s\u01b0u t\u1eadp tr\u1ef1c tuy\u1ebfn h\u1ea5p d\u1eabn.<\/span><\/li>
      • Media Booking:<\/strong> L\u1ef1a ch\u1ecdn nh\u1eefng g\u01b0\u01a1ng m\u1eb7t ph\u00f9 h\u1ee3p (KOLs\/KOCs) \u0111\u1ec3 lan t\u1ecfa s\u1ee9c h\u00fat c\u1ee7a c\u00e1c d\u00f2ng ly Starbucks \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng.<\/span><\/li>
      • Creative Production:<\/strong> S\u1ea3n xu\u1ea5t c\u00e1c n\u1ed9i dung h\u00ecnh \u1ea3nh\/video ch\u1ea5t l\u01b0\u1ee3ng cao, t\u00f4n vinh t\u1eebng chi ti\u1ebft thi\u1ebft k\u1ebf \u0111\u1eb7c tr\u01b0ng c\u1ee7a s\u1ea3n ph\u1ea9m Merchandise.<\/span><\/li><\/ul>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        K\u1ebft qu\u1ea3<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t
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        S\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c thi \u0111\u00e3 mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 v\u01b0\u1ee3t ngo\u00e0i mong \u0111\u1ee3i cho Starbucks Vietnam:<\/span><\/p>

        • +456% Reach:<\/strong> Lan t\u1ecfa h\u00ecnh \u1ea3nh c\u00e1c b\u1ed9 s\u01b0u t\u1eadp ly \u0111\u1ebfn t\u1ec7p kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/li>
        • +450% Impression:<\/strong> T\u1ea1o ra s\u1ef1 hi\u1ec7n di\u1ec7n d\u00e0y \u0111\u1eb7c, c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1ea3ng Merchandise.<\/span><\/li>
        • +72,000 Followers:<\/strong> X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi theo d\u00f5i k\u00eanh TikTok ch\u00ednh th\u1ee9c trong th\u1eddi gian ng\u1eafn, t\u1ea1o n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho c\u00e1c chi\u1ebfn d\u1ecbch t\u01b0\u01a1ng lai.<\/span><\/li><\/ul>

          D\u1ef1 \u00e1n l\u00e0 minh ch\u1ee9ng cho n\u0103ng l\u1ef1c c\u1ee7a <\/span>Byte Media trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf sang hi\u1ec7u qu\u1ea3 kinh doanh th\u1ef1c t\u1ebf tr\u00ean n\u1ec1n t\u1ea3ng Social Commerce, kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c trong h\u00e0nh tr\u00ecnh t\u0103ng tr\u01b0\u1edfng c\u1ee7a Starbucks Vietnam.<\/span><\/p>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","xcency_portfolio_cat":[79,80],"xcency_portfolio_tag":[99,101,100,102,88,83,93,98],"class_list":["post-814","xcency_portfolio","type-xcency_portfolio","status-publish","hentry","xcency_portfolio_cat-branding","xcency_portfolio_cat-production","xcency_portfolio_tag-branding","xcency_portfolio_tag-creative-production","xcency_portfolio_tag-livestream","xcency_portfolio_tag-shoppertainment","xcency_portfolio_tag-social-commerce","xcency_portfolio_tag-tiktok-shop","xcency_portfolio_tag-video-ngan","xcency_portfolio_tag-xay-kenh"],"_links":{"self":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio\/814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio"}],"about":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/types\/xcency_portfolio"}],"version-history":[{"count":4,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio\/814\/revisions"}],"predecessor-version":[{"id":819,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio\/814\/revisions\/819"}],"wp:attachment":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/media?parent=814"}],"wp:term":[{"taxonomy":"xcency_portfolio_cat","embeddable":true,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio_cat?post=814"},{"taxonomy":"xcency_portfolio_tag","embeddable":true,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio_tag?post=814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}