{"id":801,"date":"2026-03-20T15:03:54","date_gmt":"2026-03-20T08:03:54","guid":{"rendered":"https:\/\/bytemedia.vn\/bytemedianew\/?post_type=xcency_portfolio&#038;p=801"},"modified":"2026-03-20T15:11:51","modified_gmt":"2026-03-20T08:11:51","slug":"masan-consumer","status":"publish","type":"xcency_portfolio","link":"https:\/\/bytemedia.vn\/index.php\/portfolio\/masan-consumer\/","title":{"rendered":"Masan Consumer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"801\" class=\"elementor elementor-801\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57d9b00 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57d9b00\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43c0a781\" data-id=\"43c0a781\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f8e1b6 elementor-widget elementor-widget-xcency_section_title_one\" data-id=\"1f8e1b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xcency_section_title_one.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"xcency-section-title-wrapper\">\r\n\t\t\t<div class=\"xcency-section-title-content d-inline-block\">\r\n\t\t\t\t\r\n\t\t\t\t                    <h2 class=\"xcency-section-title\">Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o hi\u1ec7u su\u1ea5t cao b\u1ee9t ph\u00e1 doanh thu cho t\u1eadp \u0111o\u00e0n Masan Consumer<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"xcency-section-desc xcency-last-p-0\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400\">S\u1edf h\u1eefu h\u1ec7 sinh th\u00e1i ti\u00eau d\u00f9ng kh\u1ed5ng l\u1ed3 ph\u1ee5c v\u1ee5 g\u1ea7n 100 tri\u1ec7u ng\u01b0\u1eddi Vi\u1ec7t v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Chin-su, MEATDeli hay Vissan, Masan Consumer \u0111\u1eb7t m\u1ee5c ti\u00eau s\u1ed1 h\u00f3a to\u00e0n di\u1ec7n trong giai \u0111o\u1ea1n 2024-2025. <\/span><\/p><p><span style=\"font-weight: 400\">Th\u00e1ch th\u1ee9c c\u1ed1t l\u00f5i \u0111\u01b0\u1ee3c \u0111\u1eb7t ra l\u00e0 ph\u1ea3i nhanh ch\u00f3ng chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n Social Commerce tr\u00ean Tiktok Shop, v\u1eeba c\u1ee7ng c\u1ed1 m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, v\u1eeba ph\u1ea3i gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 b\u00e0i to\u00e1n t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i \u0111\u1ec3 b\u1ee9t ph\u00e1 doanh thu tr\u1ef1c tuy\u1ebfn tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y.<\/span><\/p>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-295de0ad elementor-widget elementor-widget-image\" data-id=\"295de0ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/bytemedia.vn\/wp-content\/uploads\/2026\/03\/2.png\" class=\"attachment-full size-full wp-image-803\" alt=\"\" srcset=\"https:\/\/bytemedia.vn\/wp-content\/uploads\/2026\/03\/2.png 1920w, https:\/\/bytemedia.vn\/wp-content\/uploads\/2026\/03\/2-300x169.png 300w, https:\/\/bytemedia.vn\/wp-content\/uploads\/2026\/03\/2-1024x576.png 1024w, https:\/\/bytemedia.vn\/wp-content\/uploads\/2026\/03\/2-768x432.png 768w, https:\/\/bytemedia.vn\/wp-content\/uploads\/2026\/03\/2-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f18a550 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f18a550\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-2b306e61\" data-id=\"2b306e61\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12846560 elementor-widget elementor-widget-xcency_section_title_one\" data-id=\"12846560\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xcency_section_title_one.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"xcency-section-title-wrapper\">\r\n\t\t\t<div class=\"xcency-section-title-content d-inline-block\">\r\n\t\t\t\t\r\n\t\t\t\t                    <h2 class=\"xcency-section-title\">M\u1ee5c ti\u00eau d\u1ef1 \u00e1n<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"xcency-section-desc xcency-last-p-0\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Tr\u1ecdng t\u00e2m c\u1ed1t l\u00f5i l\u00e0 gi\u1ea3i b\u00e0i to\u00e1n hi\u1ec7u su\u1ea5t, t\u1ed1i \u0111a h\u00f3a doanh s\u1ed1 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Tiktok Shop, qua \u0111\u00f3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u c\u1ee7a h\u1ec7 sinh th\u00e1i FMCG trong k\u1ef7 nguy\u00ean Social Commerce \u0111\u1ea7y c\u1ea1nh tranh.<\/span><\/p><p><span style=\"font-weight: 400\">Masan \u0111\u00e3 tin t\u01b0\u1edfng h\u1ee3p t\u00e1c c\u00f9ng Byte Media tri\u1ec3n khai m\u1ed9t h\u1ec7 th\u1ed1ng gi\u1ea3i ph\u00e1p Performance Marketing chuy\u00ean s\u00e2u v\u00e0 to\u00e0n di\u1ec7n. \u0110\u1ed9i ng\u0169 Byte Media \u0111\u00e3 tr\u1ef1c ti\u1ebfp t\u01b0 v\u1ea5n v\u00e0 th\u1ef1c thi d\u1ea3i qu\u1ea3ng c\u00e1o \u0111a \u0111\u1ecbnh d\u1ea1ng bao g\u1ed3m LSA (Live Shopping Ads), VSA (Video Shopping Ads) v\u00e0 PSA (Product Sales Ads) nh\u1eb1m bao ph\u1ee7 m\u1ecdi \u0111i\u1ec3m ch\u1ea1m mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean Tiktok. <\/span><\/p><p><span style=\"font-weight: 400\">Kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c thi\u1ebft l\u1eadp qu\u1ea3ng c\u00e1o, Byte Media c\u00f2n \u0111\u00f3ng vai tr\u00f2 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c khi li\u00ean t\u1ee5c cung c\u1ea5p th\u00f4ng tin, c\u1eadp nh\u1eadt ch\u00ednh s\u00e1ch thu\u1eadt to\u00e1n m\u1edbi nh\u1ea5t v\u00e0 tr\u1ef1c ti\u1ebfp h\u1ed7 tr\u1ee3 Masan bung s\u1ee9c b\u1ee9t ph\u00e1 doanh thu trong c\u00e1c si\u00eau chi\u1ebfn d\u1ecbch tr\u1ecdng \u0111i\u1ec3m nh\u01b0 Mega Byte Day v\u00e0 Super Byte Day.<\/span><\/p>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-18349184\" data-id=\"18349184\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b04240 elementor-widget__width-initial elementor-widget elementor-widget-xcency_project_info_list\" data-id=\"4b04240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xcency_project_info_list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"project-info-list-wrapper\">\r\n\t\t\t    <h4 class=\"project-info-title\">Th\u00f4ng Tin Chung<\/h4>\r\n\r\n                <div class=\"project-info-list\">\r\n                    <ul><li><strong>D\u1ef1 \u00c1n: <\/strong>Qu\u1ea3ng c\u00e1o &amp; T\u0103ng tr\u01b0\u1edfng doanh thu<\/li><li><strong>Kh\u00e1ch h\u00e0ng: <\/strong>Masan Consumer<\/li><li><strong>N\u0103m tri\u1ec3n khai: <\/strong>2024 - 2025<\/li><li><strong>N\u1ec1n t\u1ea3ng: <\/strong>TikTok Shop Vi\u1ec7t Nam<\/li><\/ul>                <\/div>\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2bebee2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2bebee2e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7adcfac\" data-id=\"7adcfac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d9f589 elementor-widget elementor-widget-xcency_section_title_one\" data-id=\"5d9f589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"xcency_section_title_one.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"xcency-section-title-wrapper\">\r\n\t\t\t<div class=\"xcency-section-title-content d-inline-block\">\r\n\t\t\t\t\r\n\t\t\t\t                    <h2 class=\"xcency-section-title\">K\u1ebft qu\u1ea3<\/h2>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t<div class=\"xcency-section-desc xcency-last-p-0\">\r\n\t\t\t\t\t\t<p><span style=\"font-weight: 400\">S\u1ef1 h\u1ee3p t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 v\u1eadn h\u00e0nh t\u1ed1i \u01b0u t\u1eeb Byte Media \u0111\u00e3 mang l\u1ea1i th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 cho Masan Consumer v\u1edbi nh\u1eefng con s\u1ed1 b\u00f9ng n\u1ed5. <\/span><\/p><p><span style=\"font-weight: 400\">Chi\u1ebfn d\u1ecbch \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u1ed9t ph\u00e1 v\u1ec1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, k\u00e9o GMV t\u0103ng v\u1ecdt v\u01b0\u1ee3t xa k\u1ef3 v\u1ecdng ban \u0111\u1ea7u. \u0110\u1eb7c bi\u1ec7t, chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch s\u1eafc b\u00e9n \u0111\u00e3 gi\u00fap Masan \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ec9 s\u1ed1 ROAS \u1edf m\u1ee9c c\u1ef1c k\u1ef3 \u1ea5n t\u01b0\u1ee3ng, t\u1ed1i \u01b0u h\u00f3a t\u1ed1i \u0111a d\u00f2ng ti\u1ec1n \u0111\u1ea7u t\u01b0 v\u00e0 t\u1ea1o \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng E-commerce b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai.<\/span><\/p>\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":0,"parent":0,"menu_order":0,"template":"","xcency_portfolio_cat":[78],"xcency_portfolio_tag":[95,86,94,90,88,83,91,89],"class_list":["post-801","xcency_portfolio","type-xcency_portfolio","status-publish","hentry","xcency_portfolio_cat-performance","xcency_portfolio_tag-media-buying","xcency_portfolio_tag-performance-marketing","xcency_portfolio_tag-quang-cao-hieu-suat","xcency_portfolio_tag-roas","xcency_portfolio_tag-social-commerce","xcency_portfolio_tag-tiktok-shop","xcency_portfolio_tag-tmdt","xcency_portfolio_tag-toi-uu-chuyen-doi"],"_links":{"self":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio\/801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio"}],"about":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/types\/xcency_portfolio"}],"version-history":[{"count":5,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio\/801\/revisions"}],"predecessor-version":[{"id":878,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio\/801\/revisions\/878"}],"wp:attachment":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/media?parent=801"}],"wp:term":[{"taxonomy":"xcency_portfolio_cat","embeddable":true,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio_cat?post=801"},{"taxonomy":"xcency_portfolio_tag","embeddable":true,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/xcency_portfolio_tag?post=801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}