{"id":735,"date":"2024-07-23T17:19:00","date_gmt":"2024-07-23T10:19:00","guid":{"rendered":"https:\/\/bytemedia.vn\/bytemedianew\/?p=735"},"modified":"2026-03-19T17:25:21","modified_gmt":"2026-03-19T10:25:21","slug":"tiktok-mega-sales-2024-byte-media-he-lo-bi-quyet-thanh-cong-cua-kfc-tren-tiktok-shop","status":"publish","type":"post","link":"https:\/\/bytemedia.vn\/index.php\/2024\/07\/23\/tiktok-mega-sales-2024-byte-media-he-lo-bi-quyet-thanh-cong-cua-kfc-tren-tiktok-shop\/","title":{"rendered":"TikTok Mega Sales 2024: Byte Media h\u00e9 l\u1ed9 b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a KFC tr\u00ean TikTok Shop"},"content":{"rendered":"\n<p>Ng\u00e0y 29\/07\/2024, TikTok \u0111\u00e3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n Vi\u1ec7t Nam Mega Sales 2024 v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cC\u01a1 h\u1ed9i m\u00f9a Mega Sales 2024\u201d. S\u1ef1 ki\u1ec7n quy t\u1ee5 c\u00e1c chuy\u00ean gia, nh\u00e0 b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c, c\u00f9ng nhau kh\u00e1m ph\u00e1 nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 kinh doanh tr\u00ean n\u1ec1n t\u1ea3ng TikTok.<\/p>\n\n\n\n<p>Byte Media, v\u1edbi kinh nghi\u1ec7m d\u00e0y d\u1eb7n trong vi\u1ec7c tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng tr\u00ean TikTok, \u0111\u00e3 tham gia s\u1ef1 ki\u1ec7n v\u00e0 chia s\u1ebb m\u1ed9t case study \u0111i\u1ec3n h\u00ecnh: chi\u1ebfn d\u1ecbch livestream c\u1ee7a KFC Vi\u1ec7t Nam. Case study n\u00e0y \u0111\u00e3 h\u00e9 l\u1ed9 nh\u1eefng b\u00ed quy\u1ebft gi\u00fap KFC \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u1ea5n t\u01b0\u1ee3ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 ROAS t\u0103ng t\u1eeb 400% l\u00ean h\u01a1n 1000% ch\u1ec9 sau 4 phi\u00ean livestream.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u01a1 h\u1ed9i Mega Sale: T\u1ed1i \u01b0u h\u00f3a ti\u1ec1m n\u0103ng t\u1eeb Shoppertainment<\/h2>\n\n\n\n<p>Theo nghi\u00ean c\u1ee9u do TikTok \u1ee7y quy\u1ec1n Kantar th\u1ef1c hi\u1ec7n v\u00e0o \u0111\u1ea7u n\u0103m 2024, ch\u01b0\u01a1ng tr\u00ecnh Mega Sales 2023 c\u1ee7a TikTok \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m mua s\u1eafm cho ng\u01b0\u1eddi d\u00f9ng Vi\u1ec7t Nam, v\u1edbi nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>90% ng\u01b0\u1eddi d\u00f9ng TikTok t\u1ea1i Vi\u1ec7t Nam tham gia mua s\u1eafm trong m\u00f9a Mega Sales 2023.<\/li>\n\n\n\n<li>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng chuy\u1ec3n \u0111\u1ed5i m\u1ea1nh m\u1ebd, l\u00ean \u0111\u1ebfn 8.7X.<\/li>\n\n\n\n<li>C\u1ee9 1 trong 2 ng\u01b0\u1eddi d\u00f9ng TikTok th\u1ef1c hi\u1ec7n mua h\u00e0ng sau khi kh\u00e1m ph\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean n\u1ec1n t\u1ea3ng<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/bytemedia.vn\/wp-content\/uploads\/2025\/01\/080-2-1024x683.png\" alt=\"\" class=\"wp-image-8209\"\/><\/figure>\n\n\n\n<p>S\u1ef1 ki\u1ec7n n\u0103m nay t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1edbi thi\u1ec7u c\u00e1c gi\u1ea3i ph\u00e1p ti\u00ean ti\u1ebfn, nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t v\u00e0 chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n nh\u1eb1m gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 kinh doanh tr\u00ean n\u1ec1n t\u1ea3ng TikTok, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f9a Mega Sales \u2013 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 b\u1ee9t ph\u00e1 doanh s\u1ed1.<\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ed9c \u0111\u00e1o gi\u1eefa gi\u1ea3i tr\u00ed v\u00e0 mua s\u1eafm (Shoppertainment), TikTok Shop \u0111\u00e3 thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i kinh doanh \u0111\u1ea7y ti\u1ec1m n\u0103ng cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>P.A.C.E \u2013 m\u1ed9t trong c\u00e1c m\u00f4 h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n t\u1eeb TikTok \u2013 \u0111\u01b0\u1ee3c xem l\u00e0 \u201ckim ch\u1ec9 nam\u201d gi\u00fap c\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh to\u00e0n di\u1ec7n v\u00e0 hi\u1ec7u qu\u1ea3 tr\u00ean TikTok Shop.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/bytemedia.vn\/wp-content\/uploads\/2025\/01\/PACE-Model-1024x612.jpg\" alt=\"\" class=\"wp-image-8208\"\/><\/figure>\n\n\n\n<p>M\u00f4 h\u00ecnh P.A.C.E kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1, m\u00e0 l\u00e0 m\u1ed9t khung l\u00e0m vi\u1ec7c b\u00e0i b\u1ea3n, gi\u00fap c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng t\u1ed1i \u01b0u h\u00f3a t\u1eebng kh\u00eda c\u1ea1nh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1eeb vi\u1ec7c&nbsp;<strong>x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/strong>&nbsp;(Persona),&nbsp;<strong>l\u1ef1a ch\u1ecdn danh m\u1ee5c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p&nbsp;<\/strong>(Assortment),&nbsp;<strong>x\u00e2y d\u1ef1ng n\u1ed9i dung h\u1ea5p d\u1eabn<\/strong>&nbsp;(Content) \u0111\u1ebfn vi\u1ec7c trao quy\u1ec1n v\u00e0&nbsp;<strong>t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t<\/strong>&nbsp;(Empowerment).<\/p>\n\n\n\n<p>Qua nh\u1eefng chia s\u1ebb \u0111\u00f3, TikTok mong mu\u1ed1n trang b\u1ecb cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng nh\u1eefng c\u00f4ng c\u1ee5 v\u00e0 ki\u1ebfn th\u1ee9c c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng tr\u00ean n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Byte Media v\u00e0 m\u00f4 h\u00ecnh P.A.C.E: B\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a KFC<\/h2>\n\n\n\n<p>T\u1ea1i s\u1ef1 ki\u1ec7n, \u00f4ng Stephen Nguy\u1ec5n, Co-founder &amp; CGO Byte Media, \u0111\u00e3 chia s\u1ebb c\u00e1ch \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh P.A.C.E v\u00e0o chi\u1ebfn d\u1ecbch livestream c\u1ee7a KFC, t\u1ea1o n\u00ean nh\u1eefng k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/bytemedia.vn\/wp-content\/uploads\/2025\/01\/Chia-se-mo-hinh-PACE-tu-Byte-Media-1024x683.jpg\" alt=\"\" class=\"wp-image-8206\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1. Persona (Ch\u00e2n dung kh\u00e1ch h\u00e0ng)<\/h3>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, v\u1ec1 Persona, Byte Media \u0111\u00e3 x\u00e1c \u0111\u1ecbnh r\u00f5 hai nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a KFC: nh\u00f3m ch\u00ednh l\u00e0 Gen Z, Young Adult (18-35 tu\u1ed5i), nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng, thu nh\u1eadp trung b\u00ecnh \u0111\u1ebfn cao, s\u1ed1ng \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn; nh\u00f3m ph\u1ee5 l\u00e0 c\u00e1c h\u1ed9 gia \u0111\u00ecnh \u1edf c\u00e1c t\u1ec9nh th\u00e0nh kh\u00e1c.<\/p>\n\n\n\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 ch\u00e2n dung kh\u00e1ch h\u00e0ng gi\u00fap KFC v\u00e0 Byte Media hi\u1ec3u r\u00f5 nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p. V\u00ed d\u1ee5, vi\u1ec7c t\u1eadp trung v\u00e0o Gen Z v\u00e0 Young Adult cho ph\u00e9p KFC s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef v\u00e0 n\u1ed9i dung g\u1ea7n g\u0169i v\u1edbi gi\u1edbi tr\u1ebb trong livestream.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Assortment (Danh m\u1ee5c s\u1ea3n ph\u1ea9m)<\/h3>\n\n\n\n<p>Y\u1ebfu t\u1ed1 then ch\u1ed1t ti\u1ebfp theo l\u00e0 Assortment, hay chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m. \u00d4ng Stephen Nguy\u1ec5n nh\u1ea5n m\u1ea1nh r\u1eb1ng&nbsp;<strong><em>\u201cN\u1ebfu chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m t\u1ed1t, ch\u00fang ta s\u1ebd c\u00f3 t\u1edbi 60-70% c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng\u201d<\/em><\/strong>. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u1ea7m quan tr\u1ecdng then ch\u1ed1t c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p trong livestream b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c ch\u1ecdn s\u1ea3n ph\u1ea9m \u0111\u1ec3 b\u00e1n, m\u00e0 c\u00f2n l\u00e0 c\u00e1ch s\u1eafp x\u1ebfp, ph\u00e2n lo\u1ea1i v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch th\u00f4ng minh \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a doanh s\u1ed1. Byte Media \u0111\u00e3 t\u01b0 v\u1ea5n cho KFC ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m theo m\u1ee5c \u0111\u00edch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ea3n ph\u1ea9m \u201cm\u1ed3i\u201d (S\u1ea3n ph\u1ea9m gi\u00e1 tr\u1ecb th\u1ea5p, d\u1ec5 mua):<\/strong>\u00a0\u0110\u00e2y l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 th\u00e0nh th\u1ea5p, d\u1ec5 d\u00e0ng k\u00edch th\u00edch ng\u01b0\u1eddi xem mua h\u00e0ng ngay l\u1eadp t\u1ee9c, t\u1ea1o hi\u1ec7u \u1ee9ng \u201c\u0111\u1ea9y s\u1ed1\u201d nhanh ch\u00f3ng v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd. V\u00ed d\u1ee5 nh\u01b0 g\u00e0 r\u00e1n l\u1ebb, n\u01b0\u1edbc ng\u1ecdt, khoai t\u00e2y chi\u00ean c\u1ee1 nh\u1ecf. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a nh\u00f3m s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng, thu h\u00fat ng\u01b0\u1eddi xem m\u1edbi v\u00e0 t\u1ea1o hi\u1ec7u \u1ee9ng lan t\u1ecfa. V\u00ed d\u1ee5: combo 6 mi\u1ebfng, 10 mi\u1ebfng g\u00e0.<\/li>\n\n\n\n<li><strong>S\u1ea3n ph\u1ea9m \u201ck\u00e9o doanh s\u1ed1 v\u00e0 bi\u00ean \u0111\u1ed9 l\u1ee3i nhu\u1eadn t\u1ed1t\u201d:<\/strong>\u00a0\u0110\u00e2y l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao h\u01a1n, mang l\u1ea1i doanh thu v\u00e0 l\u1ee3i nhu\u1eadn ch\u00ednh cho phi\u00ean livestream. V\u00ed d\u1ee5 nh\u01b0 c\u00e1c combo \u0111\u1eb7c bi\u1ec7t theo khung gi\u1edd, combo gia \u0111\u00ecnh, c\u00e1c m\u00f3n g\u00e0 m\u1edbi v\u1edbi gi\u00e1 cao h\u01a1n. M\u1ee5c ti\u00eau c\u1ee7a nh\u00f3m n\u00e0y l\u00e0 t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i \u0111\u01a1n h\u00e0ng.<\/li>\n\n\n\n<li><strong>S\u1ea3n ph\u1ea9m \u201ct\u0103ng nh\u1eadn di\u1ec7n v\u00e0 tr\u1ea3i nghi\u1ec7m\u201d:<\/strong>\u00a0\u0110\u00e2y c\u00f3 th\u1ec3 l\u00e0 c\u00e1c m\u00f3n m\u1edbi, m\u00f3n \u0103n k\u00e8m, \u00edt \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn, m\u1ee5c \u0111\u00edch l\u00e0 t\u1ea1o s\u1ef1 t\u00f2 m\u00f2 v\u00e0 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1edf r\u1ed9ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5 nh\u01b0 c\u00e1c lo\u1ea1i s\u1ed1t m\u1edbi, m\u00f3n tr\u00e1ng mi\u1ec7ng theo m\u00f9a.<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i c\u00e1ch ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0y, vi\u1ec7c t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nhi\u1ec1u chi\u1ebfn thu\u1eadt nh\u01b0 flash sale gi\u1ea3m gi\u00e1 s\u00e2u trong th\u1eddi gian ng\u1eafn cho c\u00e1c s\u1ea3n ph\u1ea9m \u201cm\u1ed3i\u201d c\u0169ng gi\u00fap t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn cho KFC trong c\u00e1c phi\u00ean livestream.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Combo \u0111\u1ed9c quy\u1ec1n theo khung gi\u1edd:<\/strong>\u00a0T\u1ea1o ra c\u00e1c combo ch\u1ec9 c\u00f3 trong m\u1ed9t khung gi\u1edd nh\u1ea5t \u0111\u1ecbnh, v\u1edbi gi\u00e1 \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t ho\u1eb7c k\u00e8m theo qu\u00e0 t\u1eb7ng h\u1ea5p d\u1eabn. \u0110i\u1ec1u n\u00e0y t\u1ea1o c\u1ea3m gi\u00e1c \u201cm\u00f3n h\u1eddi\u201d ch\u1ec9 c\u00f3 trong th\u1eddi \u0111i\u1ec3m \u0111\u00f3, k\u00edch th\u00edch ng\u01b0\u1eddi xem \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nhanh ch\u00f3ng.<\/li>\n\n\n\n<li><strong>Flash Sale:<\/strong>\u00a0Th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh flash sale gi\u1ea3m gi\u00e1 s\u00e2u trong th\u1eddi gian ng\u1eafn cho m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m, t\u1ea1o hi\u1ec7u \u1ee9ng FOMO v\u00e0 th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi xem mua h\u00e0ng ngay l\u1eadp t\u1ee9c.<\/li>\n\n\n\n<li><strong>T\u1eb7ng qu\u00e0 v\u00e0 minigame:<\/strong>\u00a0T\u1ed5 ch\u1ee9c c\u00e1c minigame v\u00e0 t\u1eb7ng qu\u00e0 trong livestream kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi xem m\u00e0 c\u00f2n t\u1ea1o th\u00eam gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi mua, c\u1ee7ng c\u1ed1 c\u1ea3m gi\u00e1c \u201cm\u00f3n h\u1eddi\u201d.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Content (K\u1ebf ho\u1ea1ch N\u1ed9i dung)<\/h3>\n\n\n\n<p>\u00d4ng Stephen Nguy\u1ec5n cho bi\u1ebft&nbsp;<strong><em>\u201cTrung b\u00ecnh c\u1ee9 10 ph\u00fat ch\u00fang ta ph\u1ea3i b\u1eb1ng m\u1ecdi gi\u00e1 \u0111\u1ea9y m\u1ed9t con s\u1ed1 nh\u1ea5t \u0111\u1ecbnh v\u1ec1 doanh s\u1ed1\u201d<\/em><\/strong>. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 m\u1ed7i 10 ph\u00fat trong livestream \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng t\u1ed1i \u0111a \u0111\u1ec3 t\u1ea1o ra doanh thu. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, c\u1ea7n c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch livestream chi ti\u1ebft, v\u1edbi c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo t\u1eebng khung gi\u1edd, \u0111\u1ea3m b\u1ea3o s\u1ef1 li\u00ean t\u1ee5c v\u00e0 h\u1ea5p d\u1eabn, k\u00edch th\u00edch ng\u01b0\u1eddi xem mua h\u00e0ng li\u00ean t\u1ee5c.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung livestream l\u00e0 l\u00e0m n\u1ed5i b\u1eadt b\u1ea3n s\u1eafc ri\u00eang c\u1ee7a KFC gi\u1eefa v\u00f4 v\u00e0n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00f4ng qua n\u1ed9i dung h\u1ea5p d\u1eabn. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, KFC \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Video ng\u1eafn thu h\u00fat ng\u01b0\u1eddi xem:<\/strong>\u00a0Tr\u01b0\u1edbc m\u1ed7i phi\u00ean livestream, KFC t\u1ea1o ra c\u00e1c video ng\u1eafn (teaser) d\u1ef1a tr\u00ean c\u00e1c t\u01b0 li\u1ec7u c\u00f3 s\u1eb5n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c n\u00e0y gi\u00fap t\u1ea1o s\u1ef1 h\u00e1o h\u1ee9c v\u00e0 mong ch\u1edd cho ng\u01b0\u1eddi xem, \u0111\u1ed3ng th\u1eddi qu\u1ea3ng b\u00e1 cho phi\u00ean livestream s\u1eafp t\u1edbi.<\/li>\n\n\n\n<li><strong>K\u1ecbch b\u1ea3n livestream chi ti\u1ebft:<\/strong>\u00a0K\u1ecbch b\u1ea3n c\u1ea7n \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng, bao g\u1ed3m n\u1ed9i dung gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, minigame, ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi xem, \u0111\u1ea3m b\u1ea3o m\u1ed7i 10 ph\u00fat \u0111\u1ec1u c\u00f3 \u0111i\u1ec3m nh\u1ea5n \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/li>\n\n\n\n<li><strong>Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh li\u00ean t\u1ee5c:<\/strong>\u00a0Trong qu\u00e1 tr\u00ecnh livestream, c\u1ea7n theo d\u00f5i s\u00e1t sao hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng ho\u1ea1t \u0111\u1ed9ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh k\u1ecbch b\u1ea3n n\u1ebfu c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau doanh s\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ea1t \u0111\u01b0\u1ee3c trong m\u1ed7i khung 10 ph\u00fat.<\/li>\n\n\n\n<li><strong>Ho\u1ea1t \u0111\u1ed9ng t\u1ea1o tr\u1ea3i nghi\u1ec7m vui v\u1ebb:<\/strong>\u00a0KFC kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n b\u00e1n h\u00e0ng trong livestream m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed cho ng\u01b0\u1eddi xem. H\u1ecd s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 mascots, key hosts c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c t\u1ed1t, v\u00e0 mini-games v\u1edbi ph\u1ea7n th\u01b0\u1edfng h\u1ea5p d\u1eabn nh\u01b0 g\u00e0, lon Pepsi, v\u00e9 xem phim. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c, gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem v\u00e0 t\u1ea1o kh\u00f4ng kh\u00ed vui v\u1ebb.<\/li>\n\n\n\n<li><strong>Ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i t\u1ea1o t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao:<\/strong>\u00a0T\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 c\u00e1c voucher gi\u1ea3m gi\u00e1 c\u1ee7a TikTok Shop v\u00e0 k\u1ebft h\u1ee3p ch\u00fang v\u1edbi c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ri\u00eang c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o ra nh\u1eefng \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn, th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi xem mua h\u00e0ng.<\/li>\n\n\n\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem<\/strong>: Sau m\u1ed7i phi\u00ean livestream, KFC th\u00f4ng b\u00e1o l\u1ecbch ph\u00e1t s\u00f3ng c\u1ee7a phi\u00ean ti\u1ebfp theo \u0111\u1ec3 ng\u01b0\u1eddi xem bi\u1ebft v\u00e0 theo d\u00f5i. \u0110\u1ed3ng th\u1eddi lu\u00f4n khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi xem theo d\u00f5i k\u00eanh KFC \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin m\u1edbi nh\u1ea5t. V\u00e0 quan tr\u1ecdng nh\u1ea5t, KFC lu\u00f4n theo d\u00f5i v\u00e0 c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi tr\u00ean TikTok \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o n\u1ed9i dung livestream, gi\u00fap n\u1ed9i dung lu\u00f4n m\u1edbi m\u1ebb v\u00e0 thu h\u00fat.<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i livestream, Byte Media c\u00f2n \u0111\u1ec1 xu\u1ea5t v\u00e0 khuy\u1ebfn ngh\u1ecb m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111a d\u1ea1ng, k\u1ebft h\u1ee3p nhi\u1ec1u h\u00ecnh th\u1ee9c \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3.&nbsp;<strong>Livestream<\/strong>&nbsp;l\u00e0 h\u00ecnh th\u1ee9c \u201cnh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3\u201d \u0111\u1ec3 th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, trong khi&nbsp;<strong>Video v\u00e0 Shop Tab<\/strong>&nbsp;gi\u00fap t\u1ea1o doanh thu th\u1ee5 \u0111\u1ed9ng. Vi\u1ec7c s\u1eed d\u1ee5ng&nbsp;<strong>KOL\/KOC<\/strong>&nbsp;n\u00ean \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 v\u1ec1 l\u1ee3i nhu\u1eadn. S\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c h\u00ecnh th\u1ee9c n\u00e0y t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111a d\u1ea1ng v\u00e0 to\u00e0n di\u1ec7n, gi\u00fap KFC ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 tr\u00ean TikTok.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Empowerment (T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t)<\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, Empowerment ch\u00ednh l\u00e0 vi\u1ec7c Byte Media \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Empowerment to\u00e0n di\u1ec7n, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a ba y\u1ebfu t\u1ed1 ch\u00ednh l\u00e0 VSA \u2013 LSA \u2013 PSA. C\u1ee5 th\u1ec3, Byte Media \u0111\u00e3 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L\u00e0m l\u1ea1i v\u00e0 qu\u1ea3ng b\u00e1 video teaser 1-2 ng\u00e0y tr\u01b0\u1edbc livestream:<\/strong>\u00a0Byte Media t\u1ea1o ra c\u00e1c video ng\u1eafn (teaser) d\u1ef1a tr\u00ean t\u01b0 li\u1ec7u c\u00f3 s\u1eb5n c\u1ee7a KFC v\u00e0 qu\u1ea3ng b\u00e1 ch\u00fang tr\u00ean TikTok 1-2 ng\u00e0y tr\u01b0\u1edbc m\u1ed7i phi\u00ean livestream. M\u1ee5c \u0111\u00edch l\u00e0 \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a nh\u1eadn th\u1ee9c v\u1ec1 l\u1ecbch tr\u00ecnh livestream v\u00e0 t\u1ea1o s\u1ef1 mong ch\u1edd cho ng\u01b0\u1eddi xem.<\/li>\n\n\n\n<li><strong>T\u0103ng c\u01b0\u1eddng LSA trong c\u00e1c khung gi\u1edd cao \u0111i\u1ec3m (11 gi\u1edd s\u00e1ng \u2013 1 gi\u1edd chi\u1ec1u) v\u00e0 (6 gi\u1edd t\u1ed1i \u2013 7 gi\u1edd t\u1ed1i):<\/strong>\u00a0Trong c\u00e1c khung gi\u1edd cao \u0111i\u1ec3m n\u00e0y, Byte Media t\u0103ng c\u01b0\u1eddng qu\u1ea3ng c\u00e1o LSA \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi xem h\u01a1n v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh s\u1ed1 b\u00e1n h\u00e0ng trong phi\u00ean livestream.<\/li>\n\n\n\n<li><strong>Qu\u1ea3ng b\u00e1 PSA \u0111\u1ed3ng th\u1eddi v\u1edbi LSA b\u1ea5t c\u1ee9 khi n\u00e0o phi\u00ean livestream di\u1ec5n ra:<\/strong>\u00a0Khi c\u00f3 phi\u00ean livestream, Byte Media \u0111\u1ed3ng th\u1eddi qu\u1ea3ng b\u00e1 PSA \u0111\u1ec3 h\u1ed7 tr\u1ee3 v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a phi\u00ean livestream, gi\u00fap ng\u01b0\u1eddi xem d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y v\u00e0 mua c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u trong livestream.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, vi\u1ec7c li\u00ean t\u1ee5c theo d\u00f5i v\u00e0 t\u1ed1i \u01b0u ROAS b\u1eb1ng c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o, t\u1ed1i \u01b0u n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m \u0111\u00e3 gi\u00fap ROAS t\u0103ng v\u1ecdt t\u1eeb 400% l\u00ean 1000%.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">B\u1ee9t ph\u00e1 doanh s\u1ed1 m\u00f9a Mega Sales 2024 c\u00f9ng Byte Media<\/h2>\n\n\n\n<p>S\u1ef1 ki\u1ec7n TikTok Mega Sales 2024 \u0111\u00e3 kh\u00e9p l\u1ea1i v\u1edbi nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch v\u00e0 nh\u1eefng b\u00e0i h\u1ecdc kinh nghi\u1ec7m qu\u00fd b\u00e1u. Case study th\u00e0nh c\u00f4ng c\u1ee7a KFC, \u0111\u01b0\u1ee3c chia s\u1ebb b\u1edfi Byte Media, l\u00e0 m\u1ed9t minh ch\u1ee9ng s\u1ed1ng \u0111\u1ed9ng cho th\u1ea5y ti\u1ec1m n\u0103ng to l\u1edbn c\u1ee7a TikTok Shop v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n, \u0111\u1eb7c bi\u1ec7t l\u00e0 m\u00f4 h\u00ecnh P.A.C.E v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u.<\/p>\n\n\n\n<p>Byte Media, v\u1edbi vai tr\u00f2 l\u00e0 \u0111\u1ed1i t\u00e1c t\u0103ng tr\u01b0\u1edfng hi\u1ec7u su\u1ea5t chuy\u1ec3n \u0111\u1ed5i \u0111\u00e1ng tin c\u1eady, s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c doanh nghi\u1ec7p bi\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i th\u00e0nh h\u00e0nh \u0111\u1ed9ng, b\u1ee9t ph\u00e1 doanh s\u1ed1 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng tr\u00ean TikTok Shop.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"8204\" src=\"https:\/\/bytemedia.vn\/wp-content\/uploads\/2025\/01\/booth-mega-sales-2-1024x577.jpg\" alt=\"\" class=\"wp-image-8204\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"8203\" src=\"https:\/\/bytemedia.vn\/wp-content\/uploads\/2025\/01\/booth-mega-sales-1024x577.jpg\" alt=\"\" class=\"wp-image-8203\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" data-id=\"8205\" src=\"https:\/\/bytemedia.vn\/wp-content\/uploads\/2025\/01\/booth-mega-sales-3-1024x577.jpg\" alt=\"\" class=\"wp-image-8205\"\/><\/figure>\n<\/figure>\n\n\n\n<p>V\u1edbi kinh nghi\u1ec7m d\u00e0y d\u1eb7n, \u0111\u1ed9i ng\u0169 chuy\u00ean nghi\u1ec7p v\u00e0 am hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 n\u1ec1n t\u1ea3ng TikTok, Byte Media cung c\u1ea5p c\u00e1c gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n, gi\u00fap doanh nghi\u1ec7p:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c TikTok Shop hi\u1ec7u qu\u1ea3:<\/strong>\u00a0T\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, x\u00e2y d\u1ef1ng n\u1ed9i dung h\u1ea5p d\u1eabn \u0111\u1ebfn tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u, Byte Media \u0111\u1ed3ng h\u00e0nh c\u00f9ng doanh nghi\u1ec7p tr\u00ean m\u1ecdi b\u01b0\u1edbc \u0111\u01b0\u1eddng chinh ph\u1ee5c TikTok Shop.<\/li>\n\n\n\n<li><strong>T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t chuy\u1ec3n \u0111\u1ed5i:<\/strong>\u00a0B\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh ti\u00ean ti\u1ebfn nh\u01b0 P.A.C.E, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o VSA, LSA, PSA v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u chuy\u00ean s\u00e2u, Byte Media gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u0111a h\u00f3a ROAS v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau doanh s\u1ed1.<\/li>\n\n\n\n<li><strong>B\u1eaft k\u1ecbp xu h\u01b0\u1edbng v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a TikTok:<\/strong>\u00a0Byte Media lu\u00f4n c\u1eadp nh\u1eadt nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t tr\u00ean TikTok, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra nh\u1eefng gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3, gi\u00fap doanh nghi\u1ec7p t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a n\u1ec1n t\u1ea3ng.<\/li>\n\n\n\n<li><strong>\u0110o l\u01b0\u1eddng v\u00e0 b\u00e1o c\u00e1o minh b\u1ea1ch:<\/strong>\u00a0Byte Media cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o chi ti\u1ebft v\u00e0 minh b\u1ea1ch v\u1ec1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch, gi\u00fap doanh nghi\u1ec7p theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 h\u1ed7 tr\u1ee3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 tr\u00ean TikTok v\u00e0 TikTok Shop, h\u00e3y li\u00ean h\u1ec7 v\u1edbi Byte Media ngay h\u00f4m nay.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y 29\/07\/2024, TikTok \u0111\u00e3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n Vi\u1ec7t Nam Mega Sales 2024 v\u1edbi ch\u1ee7 \u0111\u1ec1 \u201cC\u01a1 h\u1ed9i m\u00f9a Mega Sales 2024\u201d. S\u1ef1 ki\u1ec7n quy t\u1ee5 c\u00e1c chuy\u00ean gia, nh\u00e0 b\u00e1n h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c, c\u00f9ng nhau kh\u00e1m ph\u00e1 nh\u1eefng gi\u1ea3i ph\u00e1p \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 kinh doanh tr\u00ean n\u1ec1n t\u1ea3ng TikTok. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[23,52,27,53,54,28,55],"class_list":["post-735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-su-kien","tag-byte-media","tag-kfc","tag-livestream","tag-pace","tag-shoppertainment","tag-tiktok-shop","tag-tiktokmegasale2024"],"_links":{"self":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/posts\/735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/comments?post=735"}],"version-history":[{"count":1,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/posts\/735\/revisions"}],"predecessor-version":[{"id":737,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/posts\/735\/revisions\/737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/media\/736"}],"wp:attachment":[{"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/media?parent=735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/categories?post=735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bytemedia.vn\/index.php\/wp-json\/wp\/v2\/tags?post=735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}